Managed by AOI Pro., Tokyo-based photographer Shigeru Masui transitioned from styling to photography in 2011. In 2020, he joined Mario Testino in London, contributing to projects in the UK and Japan. His latest project, ‘ROOTS,’ explores Japan’s vanishing craftsmanship, focusing on bonsai cultivation. Capturing the delicate essence of this ancient art, Masui showcases the work of second-generation Bonsai master Masao Koide. Traditionally, bonsai brought luck and prosperity, especially pine trees, revered for their sacredness and longevity symbolism. Masui’s artworks adorn AOI Pro.’s new office entrance, welcoming visitors with luck. Returning to Japan in 2022, Masui continues as a commercial and fashion photographer, planning exhibitions in Japan and Europe. ‘ROOTS’ marks his inaugural creative endeavor. Photographer: Shigeru Masui Art and Cultural Direction: Maïa Sonoko Heegaard #ShigeruMasui #photography #bonsai #Aoiglobal #Aoiproglobal #japan #japanproduction #asia #asiaproduction #tokyo #tokyoproduction #advertising #creativemarketing « AOI GLOBAL BLOG

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2024年5月18日Instagram

Managed by AOI Pro., Tokyo-based photographer Shigeru Masui transitioned from styling to photography in 2011. In 2020, he joined Mario Testino in London, contributing to projects in the UK and Japan. His latest project, ‘ROOTS,’ explores Japan’s vanishing craftsmanship, focusing on bonsai cultivation. Capturing the delicate essence of this ancient art, Masui showcases the work of second-generation Bonsai master Masao Koide. Traditionally, bonsai brought luck and prosperity, especially pine trees, revered for their sacredness and longevity symbolism. Masui’s artworks adorn AOI Pro.’s new office entrance, welcoming visitors with luck. Returning to Japan in 2022, Masui continues as a commercial and fashion photographer, planning exhibitions in Japan and Europe. ‘ROOTS’ marks his inaugural creative endeavor. Photographer: Shigeru Masui Art and Cultural Direction: Maïa Sonoko Heegaard

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