イスラエルのマーケットのCMを見る機会なんてあります?今回紹介するのはPelephoneという、イスラエルの最も歴史あるケータイ電話プロバイダーのキャンペーンです。ファンタジックで魔法的な要素が、Tim Burtonや、Williy Wonka, Dr. Suesのような世界観を彷彿させます。細かいところまで気配りの行き届いたArt Directionは, CMを何度見ても新しい発見があります。 ENJOY!!

How often do you see spots for the Israeli market? Here’s an amazing campaign by Israel’s oldest mobile phone provider Pelephone. Each fantastical and magical spot creates a whimsical world of elements we often associate with Tim Burton, Willy Wonka or Dr. Suess. The attention to detail in the art direction alone makes it worth watching over and over again. Enjoy!

Production company: Rabel films Israel
Director: Eli Sverdlov
DOP MANU KADOSH
Art director: Turjeman
Post house: Gravity/Rhino post, www.gravity.co.il
Agency: Bowman Ber Rivnai
Creative :Nadav Persman
Copywriter: Tom Reuveni and Uri Slonim

Gravity Pelephone – “Other world” from joseyyo on Vimeo.

HERE’S THE MAKING OF

Pelephone 2 from joseyyo on Vimeo.